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This web site apostrophe-hotel.com has the following on the site, "Explore our neighborhood, between Luxembourg gardens and Montparnasse." We noticed that the website also said " Each room has a unique decor, choose yours! Give your day a good start enjoying an amazing hydro-massaging shower." It also said " Give yourself a treat relaxing in a Balneo bath. Reserve a romantic getaway! What is a Poem Hotel? Apostrophe - Standard double massaging jet shower. Pittoresque - Superior double massaging jet shower. Balneo - Double with chromotherapy bath. Rooms designed with a literary theme." The header had Apostrophe as the highest ranking optimized keyword. It is followed by hôtel, Paris, and design which isn't as ranked as highly as Apostrophe. The next words apostrophe-hotel.com used was boutique. rive gauche was included but might not be viewed by web engines.